Expressing Ideas

One of the major things that differentiates a designer from other professions is our ability to conceptualize and visualize how the interior details of a space will look long before any orders have been placed or construction begins. Immediately after I meet with new clients, chat with them about their lifestyle and aesthetic preferences, and walk through their rooms ideas start pouring into my head. I’m able to picture with perfect clarity the finished product. Now comes the tricky part – I’ve got to find a way to present those ideas so that my clients can perfectly picture their new rooms too. You see, this doesn’t always come easily to most people and just describing your thoughts with words can leave a lot to the imagination! Sometimes a few photographs, samples laid out on a table and some rough sketches are all that I need to portray my concept. For other clients, my team and I make a more in depth presentation and use perspective renderings and concept boards to get our ideas across. Personally, I get a lot of pleasure from creating these kind of drawings and mood boards. I thought I’d share with you some recent presentation materials that my team prepared as examples of how designers are able to communicate their design concepts to their clients.

Family room perspective drawing, as referenced in Calgary interior design blog, The Pink Chandelier, by Calgary interior designer Jacqueline Corea, of Corea Sotropa Interior Design.

Interior design concept of family room by Corea Sotropa Interior Design

There are all sorts of nifty computer programs that can generate perspectives and even walk you through a room. I guess I’m a little old fashioned, because I prefer hand drawn renditions. As wonderful as these computer programs are, there is something about an artists rendition like the one above that adds soul to the rendering that a computer just can’t compete with. The above drawing was completed for one of our clients who is redecorating their family room. This drawing enabled them to visualize the floor plan, furniture styles and colour scheme we were proposing.

Family room furniture scheme, as referenced in Calgary interior design blog, The Pink Chandelier, by Calgary interior designer Jacqueline Corea of Corea Sotropa Interior Design.

Interior design furniture concept of family room by Corea Sotropa Interior Design

Having said that I don’t like computer renderings of interiors, there are lots of programs that I do like and use very regularly to convey our design concept to clients. The concept board above was created for the very same room. This board shows all the furniture pieces I proposed. My team and I used photoshop to alter the images so that the upholstered pieces are shown in the fabrics we suggested. Our clients loved seeing this concept board as it allowed them to view all the furniture together and see the details that the rendering couldn’t provide.

To be an interior designer you’ve got to be a good communicator. You have to be able to take the million ideas that are running around in your head and find a way to convey them to your clients. One of the best ways is to paint a picture for them (literally!) so that they can see what it is that you are proposing. You know what they say…a picture is worth a thousand words!



My Calgary Interior Design firm, Corea Sotropa is known for our sophisticated and fresh approach to residential interiors. We’d love to help you with your projects – please get in touch!



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